Why social responsibility?
Helping your community prosper creates the better world for everyone. And it's nice to share!
88 percent of Millennials say that their job is more fulfilling when they are provided with opportunities to make a positive impact on social and environmental issues.
'By appealing to customer’s consciences and desires CSR helps companies to build brand loyalty and develop a personal connection with their customers’. (Tripathi and Bains, 2013)
Forbes reported that CSR is responsible for more than 40% of a company’s reputation - so perhaps it's worth exploring further?
91% say it’s OK if a company is not perfect, as long as its honest (Cone Communications).
You can mitigate business and reputational threats by improving social performance and being open about your journey towards being more responsible!
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